5 Whys
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
A logical fallacy where anecdotal evidence is used to make a broad generalization.
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it.
The process of identifying, assessing, and controlling dependencies between tasks or projects to minimize risks and ensure smooth project execution.
Must have, Should have, Could have, and Won't have (MoSCoW) is a method used to prioritize features or tasks.
The commitment a brand makes to its customers about the quality and experience they can expect.
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.