Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
670 topics found for
“efficient communication”
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Lead Conversion Rate
The percentage of leads that convert into customers.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Gutenberg Diagram
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Prompt Chaining
A method in natural language processing where multiple prompts are linked to generate more complex and contextually accurate responses.