Lead Conversion Rate
The percentage of leads that convert into customers.
The percentage of leads that convert into customers.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places.
A collaborative process specific to the design phase that involves stakeholders, including users, in the refinement of user-centered design solutions.
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
An agile methodology that separates product discovery and product delivery into parallel tracks to ensure continuous learning and delivery.
The study of the relationships between people, practices, values, and technologies within an information environment.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.