Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
An agile methodology that separates product discovery and product delivery into parallel tracks to ensure continuous learning and delivery.
The process of turning a lead into a customer.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A learning method that involves teaching a concept to a novice to identify gaps in understanding and reinforce knowledge.
eXtreme Programming (XP) is an agile software development methodology focused on customer satisfaction and continuous improvement.
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.