Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Data points that differ significantly from other observations and may indicate variability in a measurement, experimental errors, or novelty.
A potential customer who has shown interest in a product or service and is more likely to become a customer.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.