Top-Down IA
An approach to information architecture that begins with high-level structures and breaks them down into detailed components.
161 topics found for
“element importance”
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Product Vision
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Three-Legged Stool
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Product Brief
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts.
Problem Statement
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.