Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
22 topics found for
“emotional connection”
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Narrative Theory
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.