ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
524 topics found for
“engagement design”
Content Inventory
A comprehensive list of all content within a system, used to manage and optimize content.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Product Metrics
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.