Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
524 topics found for
“engagement design”
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Turnover Rate
The rate at which employees leave a company and are replaced by new hires, often used as a measure of organizational health and stability.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Turing Test
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
ARIA Live Regions
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Servicing
The process of maintaining, updating, and improving a product or system after its initial deployment to ensure its continued functionality, performance, and relevance to users.
Funnel Velocity
The speed at which leads move through the sales funnel.