Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
370 topics found for
“engagement strategies”
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Crowding Out Effect
The phenomenon where external incentives diminish intrinsic motivation, leading to reduced performance or engagement.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.