Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
370 topics found for
“engagement strategies”
Brand Touchpoint
Any interaction or communication between a brand and its audience.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Humanistic Theory
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Five Hat Racks
A method for organizing information based on five categories: category, time, location, alphabet, and continuum.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.