Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
370 topics found for
“engagement strategies”
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
Color Theory
The body of practical guidance to color mixing and the visual effects of specific color combinations.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Decision Staging
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.