Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
370 topics found for
“engagement strategies”
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
Change Management
The systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies.
Infomediary
An intermediary that gathers and provides information to users, typically in an online context.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.