Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
29 topics found for
“engagement tactics”
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Lead Conversion
The process of turning a lead into a customer.