Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
29 topics found for
“engagement tactics”
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Lead Conversion
The process of turning a lead into a customer.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
Nagging
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.