Co-Creation
A collaborative process spanning multiple stages of product/service development where stakeholders, including users, actively participate in the design and development of products or services.
315 topics found for
“engagement tools”
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Buy-a-Feature
A prioritization technique where stakeholders use a limited budget to "buy" features they believe are most valuable, helping to prioritize the development roadmap.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
WTW
Walk the Wall (WTW) is a practice where team members physically move along a wall displaying their project's progress, discussing and updating tasks.
Rule of Thirds
A design principle that suggests dividing an image into nine equal parts using two equally spaced horizontal and vertical lines to create more engaging and balanced compositions.
Microinteractions
Small, functional animations or responses in a user interface that enhance user experience and feedback.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.