Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
315 topics found for
“engagement tools”
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Levels-of-Processing Effect
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Illusion of Completeness
A cognitive bias where users believe they have explored all available content, even when more is present.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.