Principle of Scale
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
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“engagement tools”
Rule of Odds
A design principle that suggests using an odd number of elements in a composition to create visual interest and balance.
Feature Release
The process of making a new feature available to users, often involving coordination between development, marketing, and support teams.
Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
Experience Team
A team focused on designing and improving the user experience across products and services.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.
System Two
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.