Fresh Start Effect
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
315 topics found for
“engagement tools”
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
MVE
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.