Anthropomorphism
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
A phenomenon where people better understand and remember information when it is presented visually.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints.