Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
315 topics found for
“engagement tools”
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Stakeholder Interviews
Conversations with key stakeholders to gather insights, expectations, and feedback, ensuring their needs are understood and considered in the project.