Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
315 topics found for
“engagement tools”
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Incremental Innovation
The process of making small, continuous improvements to products, services, or processes over time.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Generation Effect
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.