Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
A dark pattern where options that benefit the service provider are pre-selected for the user.
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
The practice of developing artificial intelligence systems that are fair, transparent, and respect user privacy and rights.