Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
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“experience application”
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Content Summary
A brief overview of the main points or sections of a document or web page.
Metaphor Brainstorming
A creative problem-solving technique that uses metaphors to generate ideas and solutions.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.