Neuroaesthetics
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
728 topics found for
“experience design”
Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Seven Stages of Action
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
The User Is Drunk
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.
Minimalism
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.