Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
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Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
W3C
World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.
Continuous Improvement
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Turing Test
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.