Worse-Than-Average Effect
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
A psychological principle where people are more likely to be influenced by those they like.
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
The level of sophistication and integration of design practices within an organization's processes and culture.
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
The discrepancy between what people intend to do and what they actually do.
The evaluation of products based on their ability to influence and shape user behavior.