T-Shaped Skills
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke).
1188 topics found for
“experiential design”
Risk Management
The process of identifying, assessing, and mitigating potential threats that could impact the success of a digital product, including usability issues, technical failures, and user data security.
Feature Factory
A term used to describe an organization focused on continuously shipping new features, often at the expense of quality, user experience, or business value.
Ontology
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.