User Story
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development.
1188 topics found for
“experiential design”
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Last Touch
The final interaction a customer has with a brand before making a purchase.
BPMS
Business Process Management Software (BPMS) refers to tools and systems that help organizations design, model, execute, monitor, and optimize their business processes.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
White Box Testing
A testing method that examines the internal structure, design, and coding of a software application to verify its functionality.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Sense of Ownership
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
Content Summary
A brief overview of the main points or sections of a document or web page.