Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
1188 topics found for
“experiential design”
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Content Strategy
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Content Inventory
A comprehensive list of all content within a system, used to manage and optimize content.
Multiple Regression
A statistical technique that uses several explanatory variables to predict the outcome of a response variable, extending simple linear regression to include multiple input variables.