Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
1188 topics found for
“experiential design”
Proximity
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
Touch Target
The area within which a user can interact with an element, designed to be large enough for easy tapping.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
Confirming Subscription
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Scrolljacking
A design technique that overrides the default scrolling behavior, often to create a more controlled or immersive experience.
Continuity
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.