Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
1188 topics found for
“experiential design”
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Cognitive Load Theory
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Uncanny Valley
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers.
Right Rail Blindness
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.