Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
1188 topics found for
“experiential design”
Time Pressure
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
Visual Hierarchy
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.