Limited Attention
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
A dark pattern where users are unknowingly signed up for a recurring subscription.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.