Suffix Effect
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
The study of signs and symbols and their use or interpretation.
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
A phenomenon where the probability of recalling an item from a list depends on the length of the list.
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.