Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
A dark pattern where practices are used to make it hard for users to compare prices with other options.
The default scaling factor applied by a device to render content at its optimal size and resolution.
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
An interdisciplinary study of systems, examining the complex interactions and relationships between components within a whole.
A cognitive process that groups information into manageable units, making it easier to remember and process.