10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
1188 topics found for
“experiential design”
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Generation Effect
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
Hot Hand Fallacy
The mistaken belief that a person who has experienced success in a random event has a higher probability of further success in additional attempts.
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.