Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
The behavior of seeking information or resources based on social interactions and cues.
The organization of content in a way that prioritizes and structures information according to its importance.
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.