Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
An established company or market leader that holds a significant market share and has a strong presence in the industry.
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Redundant, outdated, or unnecessary code or design elements that accumulate over time in a system.
A risk management model that illustrates how multiple layers of defense (like slices of Swiss cheese) can prevent failures, despite each layer having its own weaknesses.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Features or elements added to enhance the functionality or user experience of a system.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.