Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
1188 topics found for
“experiential design”
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Extension Neglect
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
GTD
Getting Things Done (GTD) is a productivity methodology that emphasizes capturing tasks, organizing them, and taking action.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Anecdotal Fallacy
A logical fallacy where anecdotal evidence is used to make a broad generalization.
Normal Distribution
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.