Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Pre-selected options in a user interface that are chosen to benefit the majority of users.
The value or satisfaction derived from a decision, influencing the choices people make.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
A system that allows customers to access information and perform tasks on their own without the need for assistance from customer service representatives.
A web-based interface that allows customers to find information and perform tasks without needing assistance from a customer service representative.
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
In-product assistance provided within the context of a specific task or screen, tailored to the user's current needs.
A theory of emotion suggesting that physical and emotional responses to stimuli occur simultaneously and independently.