Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
Any interaction or communication between a brand and its audience.
A team focused on designing and improving the user experience across products and services.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The practice of designing products, services, and environments with a focus on the overall user experience.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.