Positivity Effect
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
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Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Interactive Design
The design of interactive digital products, environments, systems, and services.
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Intrinsic Motivation
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.