Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Qualitative data that provides insights into the context and human aspects behind quantitative data.
The concept of providing flexible and adaptive user interactions based on user input and behavior.
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
A dark pattern where a process is made more difficult than it needs to be to discourage certain behavior.
Visual cues or instructions integrated into an interface to guide users on how to use certain features or functionalities.
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
The commitment a brand makes to its customers about the quality and experience they can expect.