Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
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Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
User Autonomy
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.