Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
806 topics found for
“experiments”
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors.
Pogo Sticking
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.