Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
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Google Effect
The tendency to forget information that can be easily found online, also known as digital amnesia.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Copilot
An AI-driven assistant or tool that helps users accomplish tasks more efficiently, often by providing suggestions and automating routine actions.
Adaptive Interfaces
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Adaptive Control of Thought
A cognitive architecture model that explains how humans can learn and adapt to new tasks.