Visual Cueing
The use of visual elements to draw attention to important information or guide user actions.
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Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
Color Psychology
The study of how colors affect perceptions and behaviors.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.