Functional Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Human-Computer Interaction (HCI) is the study of designing interfaces and interactions between humans and computers.
A technique used in software development to enable or disable features in a production environment without deploying new code, allowing for controlled feature rollouts.
A reusable solution to common design problems that provides a standard way of addressing recurring issues in design.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
The process of turning potential customers into paying customers, often measured by the conversion rate.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
A design technique that involves showing only essential information initially, revealing additional details as needed to prevent information overload.