Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
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Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
Figure-Ground
A Gestalt principle that describes the visual relationship between a figure and its background, crucial for understanding visual perception.
Status Quo Bias
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
Destructive Action
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
Error Handling
The process of anticipating, detecting, and resolving errors in software or systems to ensure smooth operation.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Self-Determination Theory
A theory of motivation that emphasizes the importance of autonomy, competence, and relatedness in fostering intrinsic motivation and psychological well-being.
Multistability
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.